Here at The Primal Pantry, we love to celebrate those who are fun, brave and live their life Untamed.


Our Brand Ambassadors of the Month, and inspiration for December are Men of Oar. 5 guys, with one boat, who are rowing 3,000 miles to raise £250,000 for Combat Stress and Bowel Cancer UK. Our kind of people!

Whilst most of us will be spending the month preparing for Christmas and taking every opportunity to hunker down in front of the TV; Robin, Will, Sam, Dave and Guillaume will be battling the elements and taking part in the Talisker Whisky Atlantic Challenge. This is an annual race from La Gomera in the Canary Islands to Antigua.

In mid-December, approximately 20-30 crews will set off to row the 3000 nautical miles to Nelson’s Dockyard in Antigua. The fastest crews will make it in 5 weeks but for the slower boats, spending over 90 days at sea is not unheard of.  From the moment they leave La Gomera, all rowers go through the same routine – eat, row, sleep, repeat – 2 hours on, 2 hours off until they see the welcoming sight of the coastline of Antigua.

The basic low down for nutrition (Heres where we lend a hand)

The race organisers require the team to take 60 calories per kg of body weight per day. For example, 100kg x 60 calories x 55 days = 333,000 calories overall. Most of the rowers have gained a few kilos to counteract inevitable weight loss.

As a team, Men of Oar will need a whopping 1,438,800 calories to see them across the Atlantic! Want to know what that looks like?

Excited by the challenge and keen to lend a hand, The Primal Pantry hopped aboard as a Bronze Sponsor, providing each rower with 3 bars a day (600 for the team in total + a few more for training) to keep them well fuelled for the entire leg of the journey.

A mix of Primal Snack and Protein bars will help provide the team with energy but also some much-needed nutrients, as they will have no fresh food onboard!

A few race facts:

  • Each team will row in excess of 1.5 million oar strokes over a race.
  • More people have climbed Everest than rowed an ocean.
  • At its deepest, the Atlantic Ocean is 8.5km/28 miles deep.
  • The waves the rowers will experience can measure up to 20ft high.
  • There are two safety yachts shadowing the teams as they cross the ocean, and the teams are supported 24/7 by two land-based duty officers.
  • The 2013 winning Team Locura arrived in Antigua with a blue marlin beak pierced through the hull of the boat!
  • Each rower needs to aim to consume 10 liters of water per day.
  • Rowers burn in excess of 5,000 calories per day.
  • Each rower loses on average 12 kilos crossing the Atlantic!
  • There is no toilet on board – rowers use a bucket!

Men of Oar are due to set sail on the 12th December 2018 and we can’t wait to watch their journey unfold!

You too can donate to Men of Oar at and follow them on social media:

Instagram: @menofoar

Twitter: @menofoar

Facebook: Atlantic Men of Oar