Who we are:

Primal Food Ltd, whose primary location of business is: The Primal Pantry, Unit 17 Grove Park, Waltham Road, Maidenhead, Berkshire, SL6 3LW.

Tel: 01628 947440 / Email: hello@primalpantry.com

Your Privacy

At Primal Food Ltd, we are committed to maintaining the trust and confidence of our web site visitors. We want you to know that Primal Foods Ltd is in the business of healthy snacking, and not that of selling, renting, or trading email lists with other companies and businesses for marketing purposes. We’re not interested in that sort of thing. But, for your reassurance, in this Privacy Policy, we’ve provided lots of detailed information on when and why we collect your personal information how we use it, the limited conditions under which we may disclose it to others and how we keep it secure. Grab your favourite Primal bar and read on.

Primal Foods Ltd tracks and gathers information on this website that helps us to identify our visitors’ needs related to our website, our products, and our services.

You have the option to provide personal information when registering to receive our monthly newsletter as well as via the hello@primalpantry.com email address in the Contact section of the website, when contacting a member of our team via the Crisp chat application, when applying to become a Brand Ambassador or when requesting product samples. This information will include your name, contact details, and information relating to your request or registration.


We use a technology called cookies to track patterns of behaviour of visitors on the Website. Cookies are pieces of information the Website transfers to your computer. You may set your browser to refuse to accept cookies and unless you do so you are deemed to have accepted our use of them. The usage of cookies is in no way linked to any personally identifiable information while on our site. When a user closes his browser the cookie session ends.

The following cookies and their usage on our website www.primalpantry.com are as follows:

Mailchimp: As part of the registration process for our monthly e-newsletter, we collect personal information. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don’t rent or trade email lists with other organisations and businesses.

We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing us directly at hello@primalpantry.com

 Crisp Chat: Website visitors can chat to a member of staff about any questions they may have in real time via our Crisp Chat function, which is a third-party application installed on our website. You can read more of the Crisp privacy statement here: https://crisp.chat/en/privacy/

Google Analytics: When somebody visits www.primalpantry.com we use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

WordPress: Necessary for user accounts on our web shop. Stores shipping & billing information to make repeat purchases easier. Customers using our web shop are not obliged to create an account and store their data but may instead check out as a guest.

WooCommerce: Ensures that cart items are remembered as a visitor navigates around the website.

Facebook Pixel: Provides integration between the website and the Facebook marketing channel. We use this primarily to understand the effectiveness of our Facebook advertising in connecting visitors to our website, and to integrate our web shop for customers to purchase our products directly through Facebook. You can read more about the Facebook privacy policy here: https://www.facebook.com/full_data_use_policy

Stripe: The payment gateway for card transactions on our website shop. It needs to set a unique identifier to the visitor’s website session to ensure payments are unique. Also assists with any debugging issues that may arise with payments.

Instagram API: Pulls in relevant Instagram photographs for the product to our website.

Contact form on Trade page: Allows potential trade partners to enquire about opening an account.

Royal Mail Click & Drop: This is a plugin on our website that operates using an API to send and receive information about orders on the website to Royal Mail to assist with fulfilling orders. You can read more about Royal Mail’s privacy policy here: https://www.royalmail.com/privacy-policy/


This Website contains links to other sites. Please note Primal Food Ltd is not responsible for the privacy practices or the content of any other website to which we link.

Your Personal Data

Where customers use our web shop they have the option to store their personal data by creating an account to make future purchases more efficient. We use this personal data to assist in order fulfilment (for example, we need to know your name and address to post our delicious Primal bars to you). This information is exclusively used for fulfilling orders and is not used for other marketing purposes or given to third parties, other than for essential order fulfilment purposes.

Access to your personal information

YOU are entitled to access the personal information that we hold. Email your request to hello@primalpantry.com

Notification In Case Of Policy Change

By using our web site, you consent to the collection and use of the information you provide to us as outlined in this Privacy Policy. We may change this Privacy Policy from time to time and without notice, so make sure you check back occasionally. If we change our Privacy Policy, we will publish those changes right here on this page. If you have any questions or concerns about our collection, use or disclosure of your personal information, please drop us a line at hello@primalpantry.com

To make sure we’re always at the top of our game, we reserve our right to make any changes and updates to the privacy policy without giving you notice as and when we need to. We’ll always make sure that the most up to date privacy policy is posted on our website though, so you can check it out whenever you like.